I always think that women sometimes have a disadvantage when it comes to business because most of us have been raised, as good girls, to be modest about our own accomplishments. (Maybe I am universalizing my own personal disadvantage, but it has held true for many of the women with whom I am in contact.) When you are trying to make a name for yourself in your given arena, it is hard to market yourself and still remain humble (that oh-so attractive feminine trait). I know that when I write any blurbs or press for myself, I need to write it in third person. I can do it, if I pretend to be someone other than the subject. So, what is a woman to do when she has to go out into the world and forge new territory?
I've found something that works for me and the natural inclination of women to network and nurture: the buddy system. Yesterday, I went to Moon Dancer Winery to scope out the place for my show. I took my friend with me. She is a faux painter. We talked with the owner of the winery and came to found out she wanted some rooms of her house painted. My friend stepped up to the plate and gave her contact information, but I was able to supply the kudos for all the gorgeous work my friend has done int he past. I'm not saying that she couldn't have been her own sales force, but sometimes it helps to have someone else carry your banner.
I know this has worked for me when I went gallery hopping in New Hope. Another friend of mine went with me and was able to give a gallery owner some bragging points about my writing and painting that I would have been too inhibited to reveal. As a result, I made a connection with a gallery owner that I would not ordinarily have made on my own.
And if that friend bit doesn't work for you--consider taking your mom with you on your next business meeting. If your mom can't brag about your good points, nobody can.